Why Did We Rebrand?

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Why Did We Rebrand?

Have you heard the news? Bob Parks Realty has welcomed a new CEO and has rebranded to Parks.

 

Over the past 40 years, the Middle Tennessee community has come to know our yellow and red logo, our devoted real estate agents, and our company. However, a lot has changed in just four short decades — from vast technological improvements to the needs of our real estate customers. With this in mind, we decided that we were ready to embrace change and developed a new company brand.

Introducing Parks

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While we’ve traded in our yellow and red for navy and white, simplified our name to Parks, and ushered in Christie Wilson as our new CEO, we are confident that our new brand will assist our team in becoming the cornerstone of real estate across the greater Middle Tennessee area.

 

We have kept the signature ‘P’ in our logo for several reasons, as it first and foremost represents what we are:

 

  • Parks
  • Pacesetters
  • Premier real estate firm
  • A progressive real estate firm focused on people

A Brand and Future Focused On Customers

As we continue on and begin this new chapter, our customers can expect to receive the same elite level of service for which our company is known. The colors of our logo and company name may change, but our commitment to customers is unwavering.

 

Purchasing or selling a home is one of the largest investments you’ll make in a lifetime, and Parks is here to help. While our company embraces several changes, we hope you’ll join us in this exciting time.

 

Be on the lookout for the new Parks brand and logo on signs around your Middle Tennessee neighborhoods!

 

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