The goal of blogging is to build the relationship and stay relevant and be remembered by your current clients, past clients and future clients. This is not a sales platform!
Blogging is your element of distinction – it’s what makes you stand out beyond the normal array of obligatory tools offered by all the other real estate professionals.
Define the BLOG:
-Outline your plan of action and figure out how you want to differentiate yourself.
-Be true to yourself: If you have never opened the hood of your car, do not blog about performing automobile repairs!
-Choose popular topics…. Or not.
Approach the BLOG:
-Will you post random thoughts; ideas and stories based on your funny, whimsical personality and become a source of entertainment for your web site guests?
-Will you post about specific topics and encourage readers to write in and ask questions, perhaps a Q & A blog once a week or month?
-Will you select one idea and own it? The widget expert, the community sports center, the neighborhood know-it-all?
Structure the BLOG:
-Trust is the #1 factor in moving forward in any relationship.
-Be consistent – commit to a writing schedule. People will not come back if you don’t keep at it. (They won’t trust you if you’re a flighty writer.)
-Be honest and truthful – seriously.
-Check your facts – again, seriously.
-Give credit where credit is due, don’t steal photos or ideas, it’s not nice and it leaves you vulnerable to litigation or fines. Giving credit is as easy as hyperlinking a photo or phrase to the website where you found it.
-Invite comments and actually respond to them. Be prepared to solve readers’ problems.
-Be authentic – people will know if you don’t know what you are talking about.
Understand the BLOG:
-Sometimes you miss the mark. It’s ok – writing improves with time.
-People are mean, especially when they feel anonymous.
-You cannot please everyone, and frankly, who wants to? That would be exhausting.
-Someone else will always do it better. Don’t go there. Comparison is the thief of joy.